top of page

 Talent x Investment = Strength 

Talents, founder Don Clifton wrote, are your "naturally recurring patterns of thought, feeling or behavior." They're the innate, natural abilities you can productively apply.

When Clifton studied human behavior, he noted hundreds of positive characteristics and saw that many of those characteristics had commonalities. Based on those common traits, he distilled them down into the 34 talent themes we know today. To identify the rank order of those 34 themes for yourself, take the CliftonStrengths assessment, which measures the presence of talents.

But to turn those talents into strengths, you must invest in them -- practice using them and add knowledge and skills to them.


Talent is a natural way of thinking, feeling or behaving.


Investment is time spent practicing, developing your skills and building your knowledge base.


Strength is the ability to consistently provide near-perfect performance in a specific task.

What CliftonStrengths® can do for YOU

Only 177 questions are utilized to uncover the one true you. It takes commitment to become the best you. Completing the CliftonStrengths® assessment unlocks the personalized reports and resources you need to begin to maximize your potential.

as likely to be

engaged in their job


as likely to strongly agree that they have the chance to do what they do best every day



as likely to report

having an excellent quality of life

Plus, people are more confident and more likely to achieve their goals. They're more likely to report having ample energy, being happy and being treated with respect. They're also less likely to report experiencing worry, stress, anger, sadness or physical pain.

Copyright © 2023 Gallup, Inc. All rights reserved.

bottom of page